The Challenge
King Abdullah Port is one of the fastest growing ports in the world. The port provides state of the art logistics services. However, the Port along with its developer, Ports Development Company, needed to upgrade it existing website to showcase its importance and strategic capabilities and reflects its geographical location.
The marketing team briefed WG to come up with a new communication template which would provide a trendy and industry relevant look that can be translated into a new design for both websites, thus reflecting the global brand capabilities and positioning it among the top global ports.
The Result
Walnut Global started by creating an uplifted identity to carry out across the website. The identity was built around the concept of an arrow, which represented forward movement and import/export activities.
The team then moved on to developing both websites in their Arabic and English versions and delivered the project within the agreed timeline.
Upon delivering the project, the technology team was further tasked with the project of overseeing the security of both websites and their maintenance.