The home appliances industry in Saudi Arabia is very challenging with growth projected as more homeowners enter the market.
The brand was meant to complement the existing kitchen business of the client and we were tasked with developing the full communications roll out plan including, brand guidelines, communications strategy, website and social media pages.
We conducted a full market study and analysis including the global kitchen appliances market, top players, and industry trends.
Based on that, we also compiled a list of key communication styles and tones, and built the KLEV brand in a way that would position it among global player in brand look & feel, communication style, and corporate values.
From there, we built the brand identity, the communications strategy and brand positioning, the product catalogues, the website design, look and feel, and even a series of gift items to launch upon introducing the brand into the market.