About KLEV

KLEV is a newly established owned brand of AlEssa. The brand will focus on providing built in appliances sourced from different countries but branded as KLEV. The brand will source appliances including but not limited to washing machines, refrigerators, and smaller kitchen appliances such as microwaves, all sourced from prime locations across the globe such as Italy and China.

The Challenge

The home appliances industry in Saudi Arabia is very challenging with growth projected as more homeowners enter the market.

The brand was meant to complement the existing kitchen business of the client and we were tasked with developing the full communications roll out plan including, brand guidelines, communications strategy, website and social media pages.

The Result

We conducted a full market study and analysis including the global kitchen appliances market, top players, and industry trends.

Based on that, we also compiled a list of key communication styles and tones, and built the KLEV brand in a way that would position it among global player in brand look & feel, communication style, and corporate values.

From there, we built the brand identity, the communications strategy and brand positioning, the product catalogues, the website design, look and feel, and even a series of gift items to launch upon introducing the brand into the market.

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