Infiniti in KSA has a strong customer base and loyal brand ambassadors. However, for a few years the brand lacked proper marketing, sales, and after sales support from any official dealer.
The comeback campaign presented an opportunity to inform our target audience that the brand is back and "It's Time for Infiniti".
The creative team developed a full 360 communication campaign covering all communication aspects. Tactical activities and brand messaging announcing new model launches were utilized to build stronger brand relevance, keeping with the campaign message.
Impactful outdoor projectors were utilized at key unipole locations across Jeddah during the weeks of the launch with brand messages on each location to support communication recall.
Activation events were also included through participation in luxury motor shows in Jeddah and Riyadh.