Creative Agencies – The Story to Tell
Amongst many questions that we hear often is a common one “what are creative agencies truly?”. The validity of this question lies with a valid and simple answer!
Creative agencies are an interdisciplinary family. Their role is to partner with you and your brand to work on strategies and concepts that represent your voice. They help your brand personality stand out through ads, campaigns, commercials, print, online platforms, and others.
Think about the magic of storytelling and imagine this art being developed and communicated to audiences through your brand. A unique story of your brand that would leave people talking about it and wanting to know more. This unique magic is usually crafted by the people working within the walls of a Creative Agency who dedicate the time and experience to work with you in crafting the unique story of your brand.
How Does That Apply?
Creative agencies work on many roles, such as:
Creative agencies will help you tell your story in a way that highlights the uniqueness of your brand, as well as support you in implementing new plans and outcomes. All the work is done while implementing creative solutions to arising business challenges . This is a holistic approach taken to help creative teams tackle a wide range of strategies and goals.
Searching for the right creative agency is like shopping for a new suit! Check out all the options you have and take all the time you need before deciding.
You may also keep in mind:
Let’s Get Down to Business.
WalnutGlobal dedicates its multidisciplinary team to see projects through and through.
Gained experience and diverse service offerings allow the agency team to build comprehensive strategies for products and services with clients.
Here are some areas of specializations and services to access at WalnutGlobal
Creative agencies will professionally create designed work, quality content, and will offer a clear strategy framework to support their creatively tailored executions.
When a partnership is formed between the brand and the creative agency, an assessment and identification process take place to point the strengths and weaknesses within the current brand hierarchy. Tackling those, through developing creative solutions, will allow a flow of new opportunities. In turn, it will help:
- Provide better market opportunities
- Provide a wider range of goals to be met
What are the steps followed?
By analyzing the brand WalnutGlobal team would better understand your business and customers.
WalnutGlobal team would combine all research, audience profile and brand positioning to define a clear path for your brand.
|Core Brand Idea|
WalnutGlobal team would identify the core brand idea using WalnutGlobal strategy tools which would be used to develop all tactics benefiting the overall strategy direction.
WalnutGlobal creative team would build, design and execute creative concepts addressing customers’ needs.
|Test and Optimize|
Seek feedback from customers through periodic research.
Evaluate return on investment by conducting a review workshop.
Now you’re probably contemplating the time to seek a creative agency. This is a chance to deeply reflect on the vision, mission, and value of your brand.
If you are aiming to tell a story which will lead to success and growth of your brand but you are not sure where or how to start, than a creative agency can assist to plot a path with pitstops along the way to evaluate and adjust the plan while it’s being executed.
You can consider having a creative agency by you side as a long-term investment. The agency team will work with you and your team in clarifying and executing the business objectives you have set for your brand.
You will also want an agency that represents your brand values. An agency that delivers results through clear KPIs. An agency that will lead with experience and align with your brand culture.
Here are a few points to consider when deciding on using the services of a creative agency:
Business and Benefits
Benefits are part of outcomes in business as they are ways to show support and motivation. This is what creative agencies aim to provide.
The many questions that you might have will be answered by a team of experts having one single minded objective: Success of Your Brand.
The creative team will use various channels and tools to achieve these objectives which would later trickle down into other channels tailored for your brand.
Time to Shop for Your Agency
How can you determine which is the right creative agency for you?
Since not all creative agencies are the same, an ideal approach would be to review and meet 2-4 creative agencies to assess what/who fits best with your objectives. Be sure to include your intuition, as well as your team, in the decision-making process.
According to research
86% of customers have indicated that buying a brand authentic in its communication, makes the decision making easier.
Accordingly, your chosen creative agency should best align with your brand vision and goal to develop and execute a communication strategy that is authentic and assured.
Schedule a free consultation to learn more about how WalnutGlobal can help in achieving your brand goals.